As we approach 2024, it’s prime time to consider optimizing your storage facility. Here are six impactful ways to kickstart the process and ensure your facility is geared up for the upcoming year.
1. Make sure your location is visible
Ensuring your self-storage business is easily discoverable by potential customers is crucial. Guarantee that your facility’s signage stands out—clear, prominent, and well-lit. Additionally, prioritize the upkeep of the exterior, creating a professional and welcoming appearance.
A well-maintained and inviting facility significantly enhances customer perception, making it more likely to attract and retain clients compared to an unkept property.
2. Install access control and security
Putting security first doesn’t just protect your facility; it builds your brand as reliable and trustworthy. This, in turn, attracts more business, as customers feel confident in the safety of their stored items.
6Security is the new standard for the savvy self storage facility operator that seeks an expertly-designed system to grow with their business.
3. Show off your reviews
Good reviews are essential for trust. They show people that your self storage place is reliable. When customers share positive experiences, it builds credibility. So, actively encourage, manage, and display those positive stories because they matter a lot to potential clients.
4. Set up automated billing software
Getting a system that takes care of bills automatically is like having a sturdy toolbox for your payment game. It keeps things simple, avoids payment hiccups, and gives your customers options like online payments and recurring billing for a hassle-free experience.
6Storage Software not only keeps your customers happy but also eases the load on the office side of your storage facility.
5. Offer tenant protection
Looking for a way to increase your bottom line, increase your property appraised value, and easily earn extra revenue? By offering 6Storage Tenant Protection Plan, you have coverage that extends beyond the ordinary, with protection against fires, windstorms, theft, and even damage from rodents and insects. In the unfortunate event of a claim, your tenants receive replacement costs for their goods rather than the depreciated value, ensuring a fair resolution. This protection not only safeguards your bottom line and property value but also adds an extra layer of security to your storage facility.
6. Utilize online advertising
Investing in online advertising can help you reach potential customers who are searching for self storage solutions. Consider using Google Ads to target specific keywords and demographics relevant to your area. This can help drive leads and increase exposure for your business. With 6Storage SEO and SEM services, we code and add content to your site to rank in the top 10 spots on Google.
Schedule a demo with one of our software sales executives and discover even more ways to optimize your storage facility in 2024.
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