If you’re looking at options for expanding your self storage business, you’re in luck because there are so many profitable ways to add more revenue streams that make sense in the storage industry. Rental trucks are just one of these money-makers you should be considering.
Here are three big benefits of adding moving truck and trailer rentals to your storage facility offerings.
1) Storage Customer Demand and Convenience
Storage units and moving trucks go hand in hand because they share the same target market. That means you’d be offering your tenants and future tenants two services they need- all in one place. Since many of your tenants will be moving or at least transporting items too large to fit in their cars, they’ll also be looking to rent a truck to make their moving and storage process possible.
Your customers will appreciate being able to find both of these services at the same place because you’ll be offering them convenience and efficiency and relieving some of the stress that comes with moving. This is a great way to make your customers happy and loyal to your business!
Bonus: Don’t forget about the accessories and hardware your tenants will need to help them have the best moving experience. Stock up on items like tie-downs, dollies, hitches, and adapters to truly be the one-stop shop for your tenants!
2) Complimentary Truck Service VS Additional Rental Revenue
One way to use rental trucks to increase your storage rental profit is to offer a complimentary truck service with a new storage unit rental. This doesn’t make the trucks a separate revenue stream, but it does offer incentives for new tenants and boosts occupancy at your storage facility, especially if no other facilities around are offering a truck as a free service. Offering this service as a free amenity is a great way to stand out above the competition.
3) Storage Marketing ROI
Adding moving truck and trailer rentals to your storage facility can also increase your marketing ROI. One advertisement, social media post, or website can promote both services, doubling your reach, clicks, and conversions, for just one price. You can easily tweak your web and ad copy by adding the right keywords to pinpoint the moving truck market and drive customers to your website.
You can also take advantage of adding these keywords as hashtags to social media posts to be found in social searches. This way, you’ll attract leads searching only for rental trucks. When they find your business this way and come to your facility, they also learn about your storage units, and you’ll be who they think of when they have self storage needs.
Bonus: A moving truck with your logo and contact info on it also works as a rolling billboard, creating another advertising avenue! What a fantastic way to promote your business by having your name out around town and in front of new eyes WHILE it’s rented.
Succeed with Self Storage Solutions from 6Storage
It’s important to look closely at all the pros and cons of expanding your self storage business. But several services are profitable choices to add to your facility. Renting out moving trucks and trailers is a great source of additional storage facility income that meets customer demand, doubles your marketing value, incentivizes your tenants, AND makes them happy.
Owning and operating self storage facilities requires a strong foundation in order to succeed. Accelerate achievements with smart self storage solutions.
From Mac-supported, cloud-based self storage management software to a reliable remote gate access system, 6Storage offers user-friendly support to the self storage industry. In addition, 6Storage offers website services and an advanced storage calculator. We back up all of our services with 24/7 live chat support.
If you’re looking for affordable self storage solutions designed by industry experts offered at competitive prices, look no further than 6Storage! Contact us to level up your storage business and experience our white-glove service.
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