With the help of the internet, customers are more informed than ever, and one huge yet often overlooked way to help or hurt your self storage business is a customer review. These are the new word of mouth in World Wide Web form.
Did you know 77% of consumers regularly read reviews when looking for local businesses and deciding where to spend their money? We already know most customers prefer to browse online before making direct contact. Modern consumers have grown accustomed to shopping for everything online. That makes generating great reviews more important than ever.
Why Are Customer Reviews So Important to Your Storage Business?
Potential self storage tenants are looking for credibility and consistency in your reviews. Only having two reviews is not enough to build trust in your brand. Consumers search for social proof, which means they want to hear what more people are saying. They want to see that you have a strong, authentic customer base that has consistently positive experiences.
Reviews build your SEO! Google wants to present the best options in search. So naturally, it recognizes that highly-rated businesses hold customer trust and places them higher on the list in search. Not only that but the more times your business name is mentioned online, the more your business listing gains importance on the web.
In addition, reviews help your business by giving you a chance to hear feedback that can improve your operations. Listening to what your customers have to say helps you tune into tenant needs that your storage business could be meeting and more profits you could be making.
Bonus: Always respond to your reviews! This is a great way to engage with your tenants. Thank them for great reviews, but more importantly, apologize for and try to remedy the negative experiences. Build connection and community with your customer base.
How Do You Make Sure You’re Getting Rave Storage Reviews?
Of course, the shape of your facility and the quality of your service are the heart of getting tenants to sing your praises. But to truly harness the power of customer opinion, you need a strategy that goes a few steps further.
Here are three sure-fire ways to get customers to recommend your self storage business online.
1) ASK.
No really, it’s that easy! Most customers who’ve had a good experience are happy to share it. But in today’s hustle and bustle of daily life, it might not be something they think of doing immediately. And if enough time passes before they’ve hit the keyboard, the less likely they are to remember to do it. Giving them a nudge brings it to their attention, and then you have a much higher chance of securing that review.
2) Show Them Where To Go.
Signage in your office, a great graphic on your website with links, or even a QR Code, can make the process easier for your tenants, so they know exactly where to find your profile and have their opinions heard.
3) Be Accessible.
That means you need to have your self storage business listed on the standard review platforms. Google, Facebook, Yelp, even Yellow Pages, and Bing are the places you need to be. If your customers can’t find you on these sites, you’ll lose beneficial opportunities to get people talking about you.
Succeed with Self Storage Solutions from 6Storage
Online customer reviews are a part of your sales force, whether you’re paying attention to them or not. Once you realize how important they are to your self storage business, the more you can use them to boost your relationship with your customers, increase occupancy, and evaluate aspects of your facility that may need improvement. Follow these simple steps to get more tenants to recommend your self storage facility to others.
Owning and operating self storage facilities requires a strong foundation in order to succeed. Accelerate achievements with smart self storage solutions.
From Mac-supported, cloud-based self storage management software to a reliable remote gate access system, 6Storage offers user-friendly support to the self storage industry. In addition, 6Storage offers website services and an advanced storage calculator. We back up all of our services with 24/7 live chat support. If you’re looking for affordable self storage solutions designed by industry experts offered at competitive prices, look no further than 6Storage! Contact us to level up your storage business and experience our white-glove service.
Follow Us
© Copyright 6Storage 2024. All Rights Reserved.
