5 Ways a Blog Can Grow Your Self Storage Business

Blogging on your self storage website is one of the best ways to increase visitors and grow your business. 

Businesses that blog get 55% more website visitors than businesses that don’t. And since consumers are doing the majority of their research and shopping online now, a website and blog are a must!

If you’ve been wondering if the extra word work is worth it, this list of ways blogging boosts business will sway you to get started.

1) Business Blogs Boost SEO

SEO is how you optimize your website so the search engines can find it. Many things factor into this. The great news is that some of these factors are easy and free for you to do, like blogging! Every page you put out onto the world wide web is another way for potential customers to find you. Search engines love websites that get updated frequently and have many pages, so regularly posting blogs helps boost your visibility on the web.

Consumers are often turning to the internet to answer questions and with an expertly written, SEO optimized blog post, they may land on a website from googling a simple question. By identifying frequently searched keywords and incorporating them into your blog strategy, you’re boosting your brand’s reach. 

2) Establishes Your Business as an Industry Leader

Blogging gives you a way to answer the questions most searched by your target market. When you can provide practical solutions to these questions and information about your industry, people will start to view you as an authority. They’ll remember your name and return to you for answers in the future. This process builds trust, which is a vital step in converting page visitors into tenants. 

3) Blogging Drives Conversion

Conversion is a significant benefit of establishing trust with your website visitors through blogs. That’s the ultimate goal of business blogging. When potential customers find your website quickly and trust you based on your blog’s solutions, they are primed to rent from you. Your blogs point them to your website’s sales funnels or sales pages to seal the deal.

4) Doubles Your Content

To get more bang for your buck, use blog posts in your social media content strategy. If the fundamentals of running social media for your storage company are overwhelming, or you’re just struggling to identify themes for social posts, this blog is a great place to start.

Blogging helps you knock out two birds with one stone! A savvy storage business uses the topics, imagery, and headlines from published blogs in their social posts too. You can even reshare or create new social media posts about the same blog multiple times. 

Bonus: When readers find your content valuable, they can share your blog and social posts on their social media. That expands your visibility exponentially.

5) Blogs Deliver Long-Term Results

What goes on the internet is there forever, and in this case, that’s a good thing! Since blogs exist online, get shared on social media, and linked to other websites indefinitely, they keep working for you long after you hit publish. Your ability to reach potential customers compounds over time with each new blog. Potential customers can find your blogs and decide to rent from you years after a post is launched. 

Succeed with Self Storage Solutions from 6Storage

Blogging is a great way to grow visibility for your brand and your website. It builds organic SEO to make sure you stand out from the competition in search results. Your website delivers exciting results when you put in the effort to use this content marketing strategy to the fullest.

Owning and operating self storage facilities requires a strong foundation in order to succeed. Accelerate achievements with smart self storage solutions. 

From Mac-supported, cloud-based self storage management software to a reliable remote gate access system, 6Storage offers user-friendly support to the self storage industry. In addition, 6Storage offers website services and an advanced storage calculator. We back up all of our services with 24/7 live chat support. 

If you’re looking for affordable self storage solutions designed by industry experts offered at competitive prices, look no further than 6Storage! Contact us to level up your storage business and experience our white-glove service.