It’s no secret having a solid SEO strategy for your self storage business can raise your listing in organic and local searches, catapult your conversions, and help you grow.
It can feel like a daunting task to implement an SEO strategy, but with these simple tips, you’ll be on your way to the top.
Why is SEO So Important For Self Storage Facilities?
SEO stands for Search Engine Optimization. It encompasses all the elements that work together to get your website found by your online customers. Did you know, 69% of your website traffic is from organic and local search? So it’s not only important to show up in search but also to show up near the top of the list. Your SEO strategy needs to help you stand out above your competition and get clicks to your self storage website. If your business isn’t on the first two pages you won’t get as much traffic or conversions. Here’s what you can do to make sure your listing gets seen.
1 Get an Optimized Self Storage Website
With everything we now know about consumers’ online habits, there is no reason to keep your business operating offline only. You need a website, and you need one that works to grow your self storage business. A website that isn’t optimized isn’t serving you.
Here are two key elements your self storage website needs in order to be found by more customers and drive conversions:
Mobile-friendly design
Self storage tenants are mobile, and they want mobile options. A responsive design website makes sure your tenants have a great user experience no matter what size device they are using to visit your self storage website.
Keywords
Your self storage facility’s website needs to rank for your industry keywords. These keywords are what self storage customers are typing into Google search to find businesses like yours. You want to make sure these keywords and phrases are used in your website text so your website shows up in their search.
2 Write High-Quality Content For Your Self Storage Blog
Once you have a self storage website, you can benefit from having a self storage blog. A blog boosts SEO and brings more visitors to your website. Search engines love websites that get updated frequently and have many pages, so regularly posting blogs helps boost your visibility on the web.
Providing sharable, high-quality content that offers storage solutions to your readers establishes you as an authority in the industry. This builds trust with your customers and increases conversions. Since blogs exist online, get shared on social media, and are linked to other websites indefinitely, they keep working for you long after you hit publish.
3 Social Media For Self Storage Operators
It’s easy to undervalue Social Media when you think of it as just cute pictures. But each social media platform functions as so much more. Consumers connect with brands and businesses through their social media accounts. Many people are even using social searches the way they would search for a business on Google, and these accounts can also show up in Google search listings, so having a social media presence is crucial for customers to be able to engage with your self storage business. Read our list of social media content ideas for self storage facilities to get started building valuable engagement with your customers!
4 Optimize Google My Business and Other Business Directories
Online business directories like Google My Business and Yelp are vital to your self storage facility. Most of these directories will automatically create a listing for your business once they become aware of it. The problem with this is that they might not have accurate or up-to-date information. As a self storage operator, you can create or claim your business listing on these directory sites, make sure all your facility information is correct, and optimize your profile with keywords. Keep your listings updated at least monthly with new photos, posts, and responses to customer reviews.
5 Generate Great Reviews For Your Self Storage Facility
Customer reviews contribute to your SEO and are so important for your self storage business. Incentivizing customer reviews is a great way to ensure that your business listings are frequently updated with enough positive reviews to build customer trust and rank you higher in search. The more times your business name is mentioned online, the more your business listing gains importance on the web.
Succeed with Self Storage Solutions from 6Storage
When it comes to building an SEO strategy for your self storage facility, there are a lot of things to consider. Many of these things can be done in-house if you have the time. A little extra effort goes a long way in bringing in more tenants. The good news is that if you feel overwhelmed with the additional work, you can consider calling in the pros. You can outsource this work to a marketing company that specializes in SEO strategy for local and organic search.
Owning and operating self storage facilities requires a strong foundation in order to succeed. Accelerate achievements with smart self storage solutions.
From cloud-based self storage management software to a reliable remote gate access system, 6Storage offers user-friendly support to the self storage industry. In addition, 6Storage offers website services and an advanced 3D storage calculator.
If you’re looking for affordable self storage solutions designed by industry experts offered at competitive prices, look no further than 6Storage! Contact us to level up your storage business and experience our white-glove service.
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